This is where we keep you informed about all the latest developments at Another Perfect Delivery Ltd.
Just a reminder to all of our Clients that to demonstrate our commitment to data security under the new GDPR rules we offer every Client exclusive use of our secure FTP site. This is more secure than sending data by email and also a much simpler and quicker process. We would like to encourage everyone to use this method moving forward. If you would like us to create your own secure, password-protected Client folder on our FTP site, then please get in touch by phone or email and we will arrange this within a few hours. We will simply supply you with the web address for our FTP, your User ID and your Password. This will enable you to drop files into your folder using FTP software such as FileZilla. It’s really very straight forward and incredibly fast. And above all else, it is extremely secure.
The cheapest way of getting your message across using Direct Mail is to use a ‘self-mailer’. By dispensing with an outer carrier (such as an envelope or poly-wrap), the Client saves money on packaging. The mail-piece can take the form of a standard 2 page postcard, or can be a leaflet with several pages held together with a small clear sealing label.
We’ve recently posted the attached mailers out for the Oxford Playhouse promoting their forthcoming panto. Their award-winning shows are always superbly produced and this panto is sure to be a great day out for all the family. It runs from Friday 23rd November until Sunday 6th January and we cannot recommend it highly enough.
It’s one of the busiest weeks of the year at APD. Schools are back and we have several Clients who post literature to returning teachers. It’s the perfect time for them to consider their plans for the year and past performance confirms that this is one of the best weeks of the year for take up of Educational products.
We also help some of the best suppliers of bespoke holidays in the marketplace and many consumers are receptive to Direct Mail at this time of year. Research shows that people book more holidays within the first couple of weeks of returning from a break, than at any other time of the year.
So the high volumes in these two areas mean that we’re kept very, very busy. Bring it on!
Use some common sense!
No one wants nuisance mail. If you don’t want to receive marketing mail from a specific Company then tell them, and they will remove you from their marketing list. I know, because we do this all the time. We do it religiously, every day, because we take our responsibilities seriously. We always have a return address on every mailer that we send, and all the recipient needs to do is write ‘Return to Sender’ along with any relevant message. The item is then returned by Royal Mail, completely free of charge. Generally we’ll get items stating ‘Not required’ or ‘Addressee gone away’ but we have had some more colourful ones too! (We once received a returned Southampton Season ticket pack from a recipient who quite graphically explained that he was a Portsmouth fan and he would rather ‘stick pins in his eyes’ than use the enclosed season ticket.)
The reason for this post is to request some common sense. Several times a week we will get returned items like the one above. A nice, big, permanent sticker placed expertly over the recipient address. It’s almost like the more they obscure the address, the less likely they are to get another one. The trouble is, we need to look up their address so that we don’t send them any more of this unwanted mail. So we try and remove the really sticky, permanent red label and try and read the address below. But we can’t! It’s just too obscured and the label is just too ‘permanent’. So they never get removed from our Client’s marketing list, and they get sent another marketing pack in 3 month’s time and this time they’re REALLY ANGRY! They obscure the address with THREE permanent red stickers and send it back. Again, much as we would like to help, we cannot see the address so we cannot remove their name. You see a pattern emerging here?
So please, use some common sense. If you feel marketing mail is irrelevant to you, then please ‘return to sender’ without obscuring your address details. If you’re not removed from the list within a sensible timeframe (2-3 weeks) then by all means escalate the matter (the DMA, the ICO and MPS are all options). If you’re on one of our mailing lists and do not wish to be, then you have our word that you will be promptly removed (unless you use a permanent red sticker over the address)
To demonstrate our commitment to data security under the new GDPR rules, we now offer every Client exclusive use of our secure FTP site. This is more secure than sending data and artwork by email and also a much simpler and quicker process. We would like to encourage everyone to use this method moving forward.
If you would like us to create your own secure, password-protected Client folder on our FTP site, then please get in touch by phone or email and we will arrange this within a few hours. We will simply supply you with the web address for our FTP, your User ID and your Password. This will enable you to drop files into your folder using FTP software such as FileZilla. It’s really very straight forward and incredibly fast and secure.
Loyal Saints fans suffered a thoroughly average season last time out as the Club only remained in the top division by the skin of their teeth. Saints are asking their loyal fans to renew season tickets as they strive for better things in the 2018/2019 season. We have helped with several Direct Mail campaigns to back up their existing web-based sales drive and various digital and social media promotions. The deadline for Season Ticket applications is fast approaching so any Saints fans need to sign up by 23.59 on Friday 22nd June.
More information here...
We're proud to have played a small part in the recent campaign to drive Season Ticket sales for Bristol Rovers FC. With prices starting at under £13 per game for adults this is superb value for football at this level. All Gasheads need to get their application in by this Wednesday, 20th June, so don’t hang about!
This season will be the first time that the Club has used electronic access for Season Tickets Holders. The new Season Ticket Cards will take longer to be produced and despatched, which is why the window to purchase tickets is smaller than usual. More information is here....
APD would like to congratulate our client Fulham FC on an incredible season that culminated in promotion to the Premier League on 26th May. The players and management are now taking a well-earned rest but we look forward to assisting in any way we can, during the forthcoming PREMIER LEAGUE season. Sounds good, doesn’t it?!
Another Perfect Delivery Ltd
14-15 Clearwater Business Park,
Tel: +44 1793 878822
Monday: 8.30am - 5.00pm
Tuesday: 8.30am - 5.00pm
Wednesday: 8.30am - 5.00pm
Thursday: 8.30am - 5.00pm
Friday: 8.30am - 5.00pm